BrightLocal 2026: 31% of Consumers Now Demand 4.5 Stars or Higher
BrightLocal's 2026 survey shows 31% of consumers now demand 4.5+ stars — up from 17%. Review recency and personal replies matter more than ever.
Latest news about Google reviews, the review industry, and UK trades. Stay informed with updates that matter for your trade business.
BrightLocal's 2026 survey shows 31% of consumers now demand 4.5+ stars — up from 17%. Review recency and personal replies matter more than ever.
CITB forecasts the UK construction industry needs 41,200 extra workers per year through 2030 — 206,000 in total. Skills shortages are worst for electricians, plumbers, and heating engineers.
Google now bans time-bound promotions, pricing, and calls-to-action in Business Profile listings. Offers posts are still fine — here's what to change.
Leave a Review Day falls on 22 October — a ready-made excuse to ask recent customers for a Google review. Here's how to use it without being pushy.
The CMA has opened five investigations into fake and misleading reviews under the DMCCA — with fines of up to 10% of global turnover. Here's why every business with reviews should pay attention.
Google's September 2026 spam update finished rolling out on 8 October after nearly 14 days — its longest spam update this year. Here's what it means for your rankings.
Checkatrade has launched inside ChatGPT and Claude — homeowners can now find and book tradespeople directly through AI assistants.
Google now bans asking customers to mention staff by name in reviews and setting review quotas. Automated enforcement is already active — here's what to change.
Planning approvals for new homes have plunged to a 14-year low — just 45,315 in Q2 2026, down 21%. Fewer approvals now means fewer starts and more competition ahead.
Right to Work checks now cover subcontractors and self-employed workers from 1 October. Construction is a Home Office priority, with fines up to £60,000 per worker.
Google's September 2026 spam update has hit its third and likely final wave, with ranking volatility spiking between 4-6 October. The rollout should complete around 8 October.
Google Local Service Ads are showing businesses in locations they never targeted — wasting budgets on leads from the wrong area. Here's what to check.
Google is testing paying publishers when AI Overviews and Gemini use their content. It confirms AI search rewards trust signals — and for tradespeople, reviews are that signal.
UK construction PMI rose to 46.1 in September — the slowest decline in eight months. The sector is still contracting, but the pace is easing.
Google Local Service Ads now hide the phone number behind a button by default. The number appears on hover — but this adds friction between seeing the ad and calling.
Google's September 2026 spam update hit a second wave on 30 September, causing sharp ranking drops. The two-week rollout continues until around 8 October.
Google Maps now requires a sign-in to read all reviews, sort them, or leave new ones — an anti-scraping move that also changes how potential customers first see your profile.
Torsion Construction's collapse has left subcontractors and suppliers facing a £20m write-off. Torsion Projects has now also filed for administration — the third part of the group to go under.
Google is emailing business owners when it detects spam review spikes — and pausing ALL new reviews on the listing for several days while it deals with the threat.
Google's September 2026 spam update launched on 24 September with a two-week rollout — targeting fake reviews, scaled content abuse, and doorway pages.