Local Visibility Audit
See exactly how your Google Business Profile stacks up against the other tradespeople in your town — and the single biggest thing to fix to climb the local pack. Free, in about ten seconds, no signup.
What the audit measures
- Review velocity & recency — how recently and steadily you collect reviews, the biggest lever on the local map pack.
- Review volume & rating — your count and stars versus the local median, not a generic benchmark.
- Findability — primary category, website, opening hours and photos: the completeness signals that decide whether Google shows you.
- The head-to-head — the competitor ranking just above you, named — usually not better rated, just more systematic about reviews.
Why review velocity wins local rankings
Two firms with the same star rating can rank very differently. The one collecting a steady drip of fresh reviews looks active and trusted to Google; the one that got twenty reviews two years ago looks stale. Closing that velocity gap is usually the fastest way up the local pack — and it's exactly what TapReview automates, sending a WhatsApp review request after every job.
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Frequently Asked Questions
How does the audit know my competitors?
It searches Google for your trade in your town and pulls the other businesses ranking near you, then compares your public profile against theirs — review count, rating, how recently each got a review, category, photos and more.
Is the audit free?
Yes, completely free and no signup required. Enter your business, get a scored report in about ten seconds.
How accurate is the velocity score?
It's based on the timestamps of your most recent reviews, so it's a strong proxy rather than an exact rate. Track your audit monthly and it firms up into true velocity over time.
Why is review velocity weighted so heavily?
Because it's the single biggest lever on the local map pack. Two firms with the same rating rank very differently if one collects reviews every week and the other twice a year.
What should I do with the report?
Start with the single biggest opportunity — usually getting more reviews, faster. TapReview automates exactly that: a WhatsApp review request after every job, with automatic follow-up.
Are the benchmarks official Google numbers?
No — they're industry rules of thumb. We label them as guidance, not Google facts. The relative comparison to your actual local competitors is the measured part.