After a job (same day) (WhatsApp)
Hi Sarah, thanks for choosing Your Business Name today! If you were happy with the work, a quick Google review would really help us out: https://g.page/r/your-review-link It only takes 30 seconds. Thanks again!
Google Review Request Templates
Ready-to-use templates for asking customers for Google reviews via WhatsApp, SMS, email, and in person. Personalise them with your business name and review link, then copy, paste, and send.
Review request templates
Next-day follow-up (WhatsApp)
Hi Sarah, just wanted to say thanks again for choosing Your Business Name yesterday. If you have a moment, we'd really appreciate a quick Google review: https://g.page/r/your-review-link It makes a huge difference for small businesses like ours. Thank you!
Gentle reminder (3 days later) (WhatsApp)
Hi Sarah, hope everything's working well! Just a quick reminder — if you have 30 seconds, a Google review for Your Business Name would mean a lot: https://g.page/r/your-review-link No worries at all if not. Thanks!
After a plumbing job (WhatsApp)
Hi Sarah, glad we got everything sorted for you today. If you're happy with the plumbing work, a quick Google review would be brilliant: https://g.page/r/your-review-link Thanks for choosing Your Business Name!
After an electrical job (WhatsApp)
Hi Sarah, thanks for trusting Your Business Name with your electrics. If you were happy with the work, a quick Google review helps other customers find a reliable electrician: https://g.page/r/your-review-link Really appreciate it!
After building/renovation work (WhatsApp)
Hi Sarah, it's been great working on your project. Now that everything's finished, if you're pleased with the result, a Google review would mean a lot to Your Business Name: https://g.page/r/your-review-link Thanks for choosing us!
After a cleaning job (WhatsApp)
Hi Sarah, hope you're enjoying the results! If you're happy with the work, a quick Google review would really help Your Business Name reach more customers: https://g.page/r/your-review-link Thank you so much!
Short and direct (SMS)
Hi Sarah, thanks for choosing Your Business Name! Got 30 secs? A quick Google review helps us a lot: https://g.page/r/your-review-link
After a job (SMS)
Hi Sarah, glad we got everything sorted today. If you're happy with Your Business Name, a Google review would be brilliant — takes 30 secs: https://g.page/r/your-review-link
Post-job follow-up email (Email)
Subject: Quick favour — 30-second Google review? Hi Sarah, Thanks for choosing Your Business Name — we hope you're happy with the work. If you have 30 seconds, a Google review would really help other customers find us. You can leave one here: https://g.page/r/your-review-link We read every review and it genuinely makes our day. Thanks again for your business. Best regards, Your Business Name
Added to invoice/receipt email (Email)
P.S. Happy with our work? A quick Google review helps other customers find Your Business Name: https://g.page/r/your-review-link
In-person ask (script) (In-Person)
"Really glad you're happy with the work. If you get a chance, a quick Google review would really help us out — I can send you the link now if you like?"
Printed card / leave-behind text (In-Person)
Happy with our work? Leave us a Google review — it takes 30 seconds and helps other customers find Your Business Name. https://g.page/r/your-review-link
When to send your Google review request
- Within 2 hours of the job — the golden window, when satisfaction is highest.
- After the customer confirms they're happy — wait for a "thanks" or "looks great".
- After payment is settled — the request then feels like a genuine ask, not transactional.
- Never during a complaint or dispute — resolve the issue first.
How to ask for a Google review without being pushy
- Use their name — "Hi Sarah" converts far better than "Dear customer".
- Mention the specific job you did.
- Keep it under three sentences: thank them, ask, link.
- Make it optional — "no worries if not" removes pressure.
- Never ask for a specific star rating — it breaks Google's guidelines.
- Send via the channel they already use with you.
Manual templates vs automated review requests
Templates are free and you control the wording, but they're easy to forget after busy days and there's no follow-up unless you remember. TapReview sends a personalised WhatsApp request after every job, follows up automatically after 3 days, and tracks who left a review. Start with templates; switch to TapReview when you're ready to stop copying and pasting.
Related free tools
Frequently Asked Questions
How do I ask a customer for a Google review?
The most effective method is sending a personal message via WhatsApp or SMS within 2 hours of completing a job. Use the customer's name, mention the work you did, and include your direct Google review link.
What's the best Google review request template?
The best-performing templates are short (under 3 sentences), personal (use the customer's name), specific (mention the job), and include a direct link. The 'After a job (same day)' WhatsApp template consistently gets the highest response rates.
When is the best time to ask for a Google review?
Within 2 hours of completing a job, while customer satisfaction is highest. Same-day is ideal, next-day is acceptable. After 48 hours, response rates drop significantly.
How many times should I follow up for a review?
Once. A single follow-up 3 days later converts an additional 15-20% of non-responders. More than one becomes pushy and can damage the customer relationship.
Is it legal to ask customers for Google reviews in the UK?
Yes — asking customers for genuine reviews is perfectly legal. What's illegal under the DMCC Act 2024 is paying for reviews, writing fake reviews, or selectively soliciting only positive ones while suppressing negative ones.
Can I offer a discount in exchange for a review?
No. Google's policies prohibit incentivising reviews with discounts, gifts, or rewards. You can ask a customer to leave a review, but you cannot offer anything in return.
Should I ask for a 5-star review specifically?
No. Asking for a specific star rating violates Google's guidelines. Simply ask for an honest review — if you do good work and ask at the right time, most reviews will be 4-5 stars naturally.
What's better — WhatsApp, SMS, or email for review requests?
WhatsApp has a 98% open rate vs ~20% for email and ~45% for SMS. For UK tradespeople, WhatsApp is the clear winner because it's where your customers already communicate with you.
Are these templates free to use?
Yes, completely free. Copy any template, personalise it with your business name and review link, and send it to your customers. No signup required.
Can TapReview send these templates automatically?
Yes — after every job, TapReview sends a personalised WhatsApp review request with your Google review link, follows up automatically if there's no response, and tracks which customers have left reviews.