Where to Put Your Google Reviews Logo: 8 Places That Win Trust

Your Google rating is the best bit of marketing you've got — a 4.9 from 80 happy customers does more to win the next job than any leaflet ever will. So it makes sense to show it off: on the website, on the quote, on the side of the van.

Here's the problem. Most tradespeople either don't show their rating at all, or they show it in a way that quietly breaks Google's brand rules — sticking gold stars next to the Google "G", calling themselves "Google-rated", knocking up their own version of the logo in Canva. None of it's malicious. It's just that nobody tells you Google has actual rules for this.

This guide sorts out both halves: the eight best places to display your Google reviews logo, and the handful of rules that keep you on the right side of Google while you do it.

The short version

• Showing your Google rating builds trust everywhere the customer can't see your actual listing — van, quote, website, business card.
• Google has real brand rules: don't say "Google-rated", add an "as of" date, and don't put stars right next to the Google logo.
• Use Google's official logo, unaltered — never merge the G with your own logo or make your own version.
• Get a customer's consent before quoting their review word-for-word in your marketing.
• A badge only works if the reviews behind it are real, recent and plentiful — earn those first.

Can you put the Google reviews logo on your website and van?

Yes — you're allowed to show that you've got reviews on Google, on your website, your van, your quotes, the lot. But Google treats its name and logo as brand assets, and it publishes guidelines for how you can reference your rating in your marketing. Follow them and you're golden. Ignore them and, at best, it looks amateurish; at worst, you're misusing Google's trademark.

The good news: the rules are short and mostly common sense. Here they are.

Google's rules for showing your reviews (the ones that matter)

Google's Partner Marketing Hub sets out how to talk about your Google rating. Four rules cover almost everything a tradesperson needs.

1. Don't imply Google rated you. Your customers rated you; Google just hosts it. So don't use phrases like "Google-rated" or "Google rating". Say "4.9 on Google" or "rated 4.9 by our customers on Google" instead. It's a small wording change, but it's the one most businesses get wrong.

2. Put an "as of" date on it. Whenever you show your overall rating or review count, Google asks you to add an "as of" date — because the number moves. "4.9 from 82 reviews on Google (as of June 2026)" is compliant; a bare "4.9 ★★★★★" frozen on a printed flyer isn't, because by next month it might not be true.

3. Don't stick stars next to the Google logo. Google's rule is blunt: don't add stars by the Google name or logos. Gold stars crammed up against the Google "G" is the single most common breach you'll see on tradespeople's websites. Show the stars, or show the logo — just don't jam them together into what looks like an official Google stamp.

4. Use Google's real logo, and don't mangle it. If you use a Google logo, use the official one — the Google "G" or the full wordmark — downloaded from Google's brand resource centre, at the right proportions and colours. Don't recolour it, stretch it, or — the big one — merge the G into your own company logo. And if your reviews logo sits in a row with other badges (Checkatrade, Gas Safe and the like), keep them all the same size.

One more, for when you quote actual reviews: the words belong to the customer who wrote them. If you want to put a customer's written review on your website or a flyer, get their consent first. A star rating's fine to show; lifting someone's words into an advert without asking isn't.

Stick to those and you can plaster your rating wherever you like — which brings us to where it actually earns its keep.

The 8 best places to show your Google reviews logo

1. Your website footer (or homepage hero)

The footer is the classic spot — it shows on every page, so wherever a visitor lands, your rating's there. Even better is up top, near your main heading, where it does its reassuring before the visitor's scrolled. A roofer whose homepage opens with "Rated 4.9 on Google from 60+ reviews (as of June 2026)" has half-convinced the visitor before they've read a word about the work. A simple compliant badge is plenty — you don't need a fancy live widget. Not sure you even need a website? We covered that here.

2. Your quote or estimate

A quote gets read at the exact moment a customer's weighing you up against two other trades. A Google reviews badge near the top — "4.9 on Google, 82 reviews (as of June 2026)" — is the cheapest closer you'll ever add. It answers the "can I trust this lot?" question without you saying a word. Put it by your name or credentials, and keep the "as of" date current so a quote you send in six months isn't quietly out of date.

3. Your invoice

The badge on an invoice isn't there to win that job — it's already won. It's a gentle nudge towards the next thing: the customer sees the rating, remembers they meant to leave a review, or files you away as "the good one" for next time. Keep it small and in the footer. There's more on putting reviews across your quotes, invoices and van here.

4. The van

The van's your biggest billboard, and a Google rating on the side does real work in a way a review QR code can't — people read it at a glance, no scanning required. "4.9 ★ on Google" on the rear doors or a side panel tells every car behind you in traffic that you're the real deal. Two rules to mind: use Google's proper logo (not a homemade one), and don't ring it with extra stars jammed against the G. Pair it with a review QR code for the curious and you've covered both trust and collection.

5. Your business card

A card with your Google rating on the back turns a contact detail into a trust signal. When a customer passes your card to a neighbour — "use this lot, they're great" — the 4.9 on the back backs up the recommendation. Print the "as of" date in small text, and reprint when the number's climbed enough to brag about.

6. Your email signature

Every quote, confirmation and follow-up you email is a chance to show your rating. A line in your signature — "4.9 on Google" with the proper logo — sits quietly at the bottom of every message. Keep it text-and-logo rather than a big graphic, so it doesn't trip spam filters or break on a phone screen.

7. Your social media bios

Your Facebook page, Instagram bio, or local trade group profile is where a lot of word-of-mouth happens online. Stating your rating in the bio — "Rated 4.9 on Google" — lends it weight. You can't always control formatting on social, so this is usually a plain text mention rather than the logo, which keeps it simple and compliant by default. Worth knowing how Google reviews stack up against Facebook recommendations while you're there.

8. A printed leave-behind

A leave-behind — a small card, a fridge magnet, a sticker by the boiler — that carries your Google rating keeps reassuring the customer long after you've gone, and primes them to recommend you. It pairs naturally with a review link or QR code, so the same card both shows your rating and lets them add to it. Keep the "as of" date on it, and refresh the stack when your numbers move up.

Does the badge actually win work, or is it just decoration?

It wins work. The whole reason a rating matters is that customers check it before they call — 97% of consumers read reviews for local businesses, and in BrightLocal's 2026 data nearly a third now write off any business under 4.5 stars. A badge on your quote or van is a shortcut to that trust on a surface where the customer can't (or won't) go and look at your Google listing themselves. It does the reassuring for you.

There's a money angle too: businesses with 25 or more reviews earn markedly more than those with barely any. The badge puts that proof in front of the customer at the moment they're deciding.

The badge shows trust — but you've got to earn it first

Here's the catch. A Google reviews badge is only as good as what's behind it. "4.9 from 3 reviews, last one in 2023" doesn't reassure anyone — if anything it raises an eyebrow. The badge works when it's backed by a healthy number of recent reviews, which is exactly why the "as of" date matters: a fresh, growing rating is the thing worth showing.

That's the bit a tool earns its keep on. TapReview is a £15/month tool that gets UK tradespeople more Google reviews by sending an automated request via WhatsApp and SMS after every job — so the rating behind your badge keeps climbing and stays current, instead of going stale the moment you stop chasing reviews by hand. The badge shows the trust; the reviews are what build it. For the full picture on collecting and managing reviews, see our complete guide to Google reviews for UK businesses, and on why old reviews stop pulling their weight, why your reviews from 2023 aren't helping you rank anymore.

Make the badge itself the easy part: TapReview's free Google reviews logo generator builds a compliant badge for you — correct logo, "as of" date baked in — ready to drop onto your site, quote or van.

Frequently asked questions

Can I put the Google reviews logo on my website?

Yes — you're allowed to show your Google rating on your website, and it's one of the best places for it. Just follow Google's brand rules: use the official Google logo (not a homemade version), don't place star icons right up against it, don't call yourself "Google-rated", and include an "as of" date with your rating and review count. The footer works because it shows on every page; near your main headline is even better, because it reassures visitors before they've scrolled. A simple compliant badge does the job.

Am I allowed to use the Google logo on my van or business cards?

Yes, as long as you use Google's official logo — the Google "G" or the full wordmark — without altering it. Don't recolour it, stretch it, or merge it into your own company logo, and don't surround it with extra stars. Download the proper version from Google's brand resource centre. On a van, a clean "4.9 on Google" with the correct logo reads at a glance and does real trust-building. If it sits in a row with other badges like Gas Safe or Checkatrade, keep them all the same size.

What does "don't say Google-rated" mean?

It's one of Google's brand rules: your customers rated you, Google only hosts the reviews, so you mustn't imply the rating comes from Google itself. Phrases like "Google-rated" or "Google rating" are out. Instead, say "4.9 on Google" or "rated 4.9 by our customers on Google" — wording that makes clear the rating lives on Google but came from real people. It's a tiny change most businesses get wrong, and fixing it keeps you compliant without losing any of the trust the rating brings.

Why do I need an "as of" date on my rating?

Because your rating and review count change over time, and Google asks you to show when the figure was true. A printed flyer claiming "4.9 from 82 reviews" could be out of date within weeks. Adding "as of June 2026" keeps it honest and compliant. It's a small bit of text — "4.9 on Google, 82 reviews (as of June 2026)" — and it has a handy side effect: it nudges you to refresh your marketing as your numbers climb, so you're always showing your best, current rating.

Can I put star icons next to the Google logo?

No — Google's guidelines specifically say don't add stars by the Google name or logo. It's the most common breach you'll see on tradespeople's websites and vans: gold stars jammed up against the Google "G". Show your star rating, or show the Google logo, but don't combine the two into what looks like an official Google stamp. A compliant layout keeps them separate — your star rating and number with "on Google" in text, and the official logo used on its own. A badge generator handles this for you.

Do I need permission to quote a customer's Google review?

Yes. Google's guidance is clear that reviews belong to the person who wrote them, even though they sit on your business listing. Showing your overall star rating is fine, but lifting a customer's written words into an advert, flyer or social post without asking isn't. A quick message — "Mind if I use your lovely review on my website?" — is usually all it takes, and most happy customers are chuffed to say yes. Get that consent before you reproduce their words and you're on safe ground.

Where do I get a compliant Google reviews badge?

The easy route is a badge generator that builds a compliant one for you — TapReview's free Google reviews logo tool creates a badge with the correct logo and an "as of" date already baked in, ready to drop onto your site, quote or van. If you'd rather do it by hand, download Google's official logos from its brand resource centre and follow the rules: no homemade versions, no stars next to the logo, and add your "as of" date. Either way, get the rules right once and reuse it everywhere.

Does showing my Google rating actually win me work?

Yes — it's one of the highest-leverage things you can show. 97% of consumers read reviews for local businesses, and in BrightLocal's 2026 data nearly a third now reject any business under 4.5 stars. A badge on your quote, van or website is a shortcut to that trust on a surface where the customer can't see your Google listing — it answers "can I trust this lot?" before they've even called. The catch: it only works if the rating behind it is genuine, recent and healthy.

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Related reading

• How to Use Google Reviews on Your Quotes, Invoices, and Van
• Where to Put a Google Review QR Code: 7 Places That Get Scans
• What UK Homeowners Actually Look For in Your Google Reviews
• Why Your 50 Google Reviews From 2023 Aren't Helping You Rank Anymore
• How Star Ratings Affect Revenue: The Evidence for UK Tradespeople
• How to Get More Google Reviews as a Tradesperson (2026 UK Guide)

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TapReview helps UK tradespeople collect Google reviews automatically via WhatsApp. Built in Britain, designed for how trades actually work. Try it free →